Product Marketing Specialist.
Companies I've collaborated with
Who is Meryem?
Dynamic and results-oriented Product Marketing Specialist, holding a Master's from ENCG, with a solid track record in executing 360° marketing communications, multi-channel demand generation, and B2B product promotions.
Proven expertise in translating complex technical capabilities into impactful value propositions, managing global cross-functional workflows, and equipping national sales channels and certified distribution partners with essential sales enablement tools — across SaaS, Telecom & Fintech (USA, EMEA, Morocco).
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Discover what powers my product marketing work.
My Expertise
Product & GTM
Value proposition mapping, Sales Enablement, Product promotion, Channel Marketing, Competitive intelligence, B2B Segmentation.
Marcom & Digital
360° Campaigns, Digital analytics, KPI tracking, LinkedIn strategy, Inbound Demand Gen, Content marketing, Email Marketing, ROI analysis.
Project Management
Globally dispersed teams, Vendor management, Budget management, Odoo ERP, Advanced Excel, PowerPoint, Web content management, SPSS.
Demand Generation
Lead gen KPIs, funnel tracking, conversion optimisation, automated emailing, targeted B2B content, professional networks.
Data & Reporting
KPI tracking, ROI analysis, market research, SPSS, performance metrics, data-driven decision making for product launches.
Channel Partners
Partner toolkits, distribution channel optimization, Amazon Marketplace strategy, vendor relationships, certified partner enablement.
Languages
The Journey
Product Manager & Strategic Marketing Lead
IRAMSOFT · Tech / SaaS · Morocco- Product Marketing & Promotion: Formulated the overall product strategy, value proposition mapping, and Go-To-Market (GTM) roadmap for vertical and technical B2B products; spearheaded a phased local rollout prior to international expansion.
- Sales Enablement: Designed and updated key marcom assets including PRDs, sales enablement materials, strategic pitch decks, and channel partner toolkits.
- Global Cross-Functional Coordination: Served as central interface between globally dispersed technical and sales teams (engineers, UI/UX, developers, field sales) to ensure alignment of feature launches and communications.
- Campaign & Budget Management: Deployed multi-channel digital campaigns (automated emailing, targeted B2B content, professional networks), managed performance metrics and budgets aligned with KPIs.
Product Marketing & Brand Strategy Consultant
Digital Chameleon Agency · EMEA / US · International- Distribution Channel Optimization: Evaluated the distribution strategy for an American commercial brand; executed a strategic pivot towards Amazon Marketplace, optimizing profit margins and propelling the client portfolio's revenue to over $4M USD.
- Marcom Excellence: Executed 360° multi-channel product promotion campaigns in technical healthcare, digital, and B2B sectors, with strict supervision of performance metrics, conversion data, and ROI tracking.
- Vendor & Stakeholder Management: Supervised relationships with third-party creative agencies and external vendors, ensuring smooth activation of marketing initiatives within budget.
Junior Product Manager — B2B Channel Campaigns
Persoobrand Agency · Freelance · International- B2B Demand Generation & Positioning: Created tailored digital identities and 360° product positioning frameworks for international clients (Tech, Fintech, Telecom), fueling a +35% increase in the qualified inbound lead pipeline.
- Product Portfolio Benchmarking: Conducted in-depth market research among distributors and consumers on a multi-country scale to prioritize key software features during new product line launches.
Junior Product Manager — Cross-Border Product Launch
IBERMA Pharma · Morocco & Spain- Technical Product Launch: Coordinated the cross-border digital launch of a specialized healthcare mobile app in Morocco and Spain, transforming technical features into clear value propositions for industry professionals.
- Operational Execution: Increased brand visibility by +30% and secured over 1,000 targeted downloads in 3 months through meticulous project tracking.
Key Case Studies
Yesim — International eSIM Launch
Engineered the international product launch strategy for an eSIM platform, navigating complex telecommunication frameworks to map customer segmentation and competitive positioning. Delivered a validated roadmap.
Bloubery Funded — Market Research & GTM
Directed quantitative and qualitative market research to define product-market fit for a complex financial technology infrastructure; structured segmentation matrices to deliver a validated GTM commercial strategy.
IBERMA Pharma — Mobile App Launch
Coordinated the cross-border digital launch of a specialized healthcare mobile app across Morocco and Spain. Transformed technical features into clear value propositions for industry professionals.
Digital Chameleon — $70K → $4M+ Portfolio Growth
Evaluated distribution strategy for an American commercial brand and executed a strategic pivot towards Amazon Marketplace, optimizing profit margins. Executed 360° multi-channel product promotion campaigns in healthcare, digital, and B2B sectors with rigorous ROI tracking.
United Atlas — Web3 Travel Super App
Defined the marketing strategy and brand positioning for a Web3 travel super app combining travel, crypto, NFT timeshare and AI, including a 5M MAD international launch and scaling budget built around organic, indirect marketing.
FOGG Morocco — Brand Launch Playbook
Built a full digital-only brand launch playbook for a body spray brand — a lean 90-day plan covering content production, a nano/micro-influencer pyramid and a fully priced budget, rated 9.8/10 by the client's leadership.
OpticWays — SaaS Go-To-Market
Built the go-to-market from the ground up for a SaaS platform for Moroccan opticians — brand identity, product onboarding flow, a full commercial sales kit and bilingual sales scripts.
Elegance M — Brand Vision & Creative Direction
Led brand vision and creative direction for a premium fashion label — art direction of shoots and video, and a viral Instagram strategy that generated over 2M organic views.
Izemx — B2B/AI Business Development
Structured the go-to-market business development strategy for an international AI company — lead qualification, strategic partner sourcing and a targeted B2B/Tech prospecting approach.
École Racine — Market Positioning Study
Delivered a market positioning study for a higher-education institution — competitive benchmark, target-segment analysis and a differentiated value proposition.
NAANO — SaaS Content Strategy
Leading content strategy for an international SaaS/chatbot company — translating technical concepts into a B2B editorial line built for content-driven growth.
Epione Pharma — Positioning & E-commerce Audit
Delivered a branding and positioning brief plus a full e-commerce audit for a pharmaceutical supplements brand, packaged into an executive-ready strategic brief.
Garena — Marketing Strategy Case Study
Developed a comprehensive go-to-market strategy for a leading global gaming brand, focusing on player acquisition, community engagement and long-term retention for the Moroccan market — market research, competitor analysis, audience segmentation, campaign ideation and performance-driven recommendations tailored to local gaming behaviors.
The Foundation
Master's Degree
Marketing & Commercial ActionENCG Dakhla · 2019–2024
Baccalaureate
Physical & Chemical SciencesMorocco · 2018
Markets Covered
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